Bio

The Hifazat Application is a pioneering digital initiative by UNFPA Pakistan and School of Leadership Foundation (SoLF) aimed at bridging critical gaps in Sexual and Reproductive Health and Rights (SRHR) in Pakistan. Given the societal taboos, limited access to credible information, and gaps in healthcare services, the app serves as an essential resource to educate and empower individuals. Covering key topics such as puberty, pregnancy, parenthood, menstrual health, mental health, family planning, peer pressure, gender-based violence, and child sexual abuse, Hifazat not only provides reliable information but also fosters awareness and advocacy.
The Hifazat App was successfully launched on 6th December 2024, receiving strong endorsements from government ministries, UNFPA, and civil society stakeholders, highlighting its potential to address SRHR awareness gaps. The launch event emphasized the need to enhance accessibility, with suggestions for developing offline functionality to support rural communities and ensure equitable access. Additionally, constructive feedback from stakeholders, including content localization, provided valuable recommendations for the app’s future development and expansion.
By tackling stigma and enabling informed decision-making, the Hifazat App aspires to revolutionize SRHR accessibility and understanding across Pakistan.

Objectives

  • Provide accessible and reliable information on sexual and reproductive health.
  • Educate individuals on crucial topics such as puberty, pregnancy, and family planning.
  • Address cultural barriers and stigma surrounding SRHR.
  • Raise awareness about gender-based violence and child sexual abuse.
  • Enhance accessibility by integrating content in Urdu language.
  • Incorporate localization to ensure relevance and cultural appropriateness of content.

Key Outcomes

  • The application was officially launched on 6th December 2025, receiving endorsements from key stakeholders, including government ministries, UNFPA, and civil society organizations.
  • The app has made significant strides in user acquisition, with 49 store listing acquisitions on Android and 36 downloads on iOS, with Pakistan leading in engagement.
  • On iOS, 63.9% of downloads resulted from App Store searches, highlighting user interest and demand.
  • The app’s conversion rate of 2.71% on iOS reflects consistent user interaction and engagement.
  • Stakeholders recommended offline functionality and localization to enhance accessibility, ensuring equitable access to SRHR information across Pakistan.

NAME OF CLIENT
UNFPA & SoLF
DURATION
42 Months

GEOGRAPHICAL SPREAD
South Punjab & Khyber Pakhtunkhwa (KP)